/seo/ - SEO Techniques

another day of google telling us we don't need control anymore. i'm looking at this ai max stuff and it's pretty much just broad match on steroids with url routing added in. they're calling it an optimization layer but it feels like they're just making it harder to see where traffic is actually landing. the asset optimization part sounds like a nightmare for brand safety since it's picking headlines based on whatever it finds on the page. i don't like how much it relies on final url expansion because that's a quick way to blow your budget on irrelevant queries. it's all about search term matching and letting the algorithm decide which landing pages work best. honestly, it just sounds like more work for us to monitor the mess it makes. we're going to spend all our time checking if the text customization is actually making sense or just hallucinating nonsense. how are you guys planning to set up controls for this without killing the reach?

more here: https://www.amsive.com/insights/digital-media/ai-max-for-search-the-complete-guide-to-campaign-controls-targeting-and-performance-reporting/