google's doing that thing again where they pretend they aren't just recycling last year's stuff from bangkok. it's mostly the same foundation but they're adding all this ai-focused content because apparently everyone's obsessed with it now.
>A "few" people said they're interested in AI; weird, but OK :)the poster sessions seem a bit much for a search conference though. i don't see how walking around looking at physical posters helps anyone when we could just watch a video. the lightning talks are alright if you want quick case studies, but it's mostly just hype. who actually enjoys standing in a room for 40 minutes discussing technical diagrams?
full read:
https://developers.google.com/search/blog/2026/09/scl-dd-europe-2026-community-speakers