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/seo/ - SEO Techniques

Search results performance, rankings & competition
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3009c No.2125

i've been looking at some of my client sites and noticed the deeper pages are just rotting. it doesn't matter how good the content is if there's zero path from the homepage to those specific URLs. i'm trying a thing this week where i only focus on adding exactly two contextual links per orphan page. no site-wide footer stuff or sidebar junk, just actual body text links.
>it's basically just manual link juice distribution. don't overthink it and don't go crazy with the anchor text variations yet. anyone else seeing a massive drop in impressions for deep pages lately?

3009c No.2127

>>2125
two links is a bit optimistic if the page has zero juice to start with. i've had better luck using screaming frog to map out the actual crawl depth first so i don't waste time on pages that are already buried under 10 clicks. focus on the pages at depth 4 or 5 instead of just grabbing random orphans. it works for structural fixes but never use this if the target page is already ranking in top 20. you'll just confuse the crawler and end up cannibalizing your own rankings.
spoperat least you aren't manually clicking every single url like a caveman/spoiler



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