>>2124the 'mid-conversation' part is what's killing me lately. had a client running a local cafe where we were trying to rank for simple breakfast terms, but the queries started getting weirdly specific about dietary stuff and timing. people aren't just searching for "croissants" anymore, they're asking if they have gluten free options available right now. it felt like we were chasing shadows. i ended up having to rewrite basically every product description to answer those tiny follow-up questions before they even happen.
mapping the path is basically just guessing until you see the search console data. it's exhausting.