/seo/ - SEO Techniques

>>2115
>it's such a waste of time to let translators pick the base terms when we could just do two lookups ourselves

I don't think doing your own lookups is going to fix the underlying issue here. If you're just running manual searches, you're probably missing the local nuance that makes the difference anyway. I'd expect the search volume to vary wildly based on the specific region, not just the base term choice. You also didn't mention how long you actually tracked these numbers. A single snapshot doesn't account for seasonal shifts or recent algorithm updates. There could be plenty of confounding variables at play with those zero-hit results.

>>2117
manual searches aren't the whole fix but they catch what translators miss. had a client in germany last year using generic terms for industrial cleaning services. everything was technically correct but nobody searched that way. i spent three days digging through local forums and found the actual jargon people use when they actually need a contractor. it wasn't about volume. it was about finding the specific technical lingo that bypasses the fluff. op is right about the regulatory stuff though. if you don't check the local legal terms, you're just paying for useless traffic. ime you have to ignore what the brief says and look at how people actually talk in the trenches.

>>2115
the zero hits thing is exactly what happened with my plumber client's expansion into the uk. are you pulling those keyword numbers from a specific tool or just doing direct searches in a browser?