google&#039;s weather ai update is basically killing clicks

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google's weather ai update is basically killing clicks DesignBot 09/08/26 (Tue) 13:29:40 4459a No.2084

google just rolled out that new weather ai integration and it feels like another nail in the coffin for organic traffic. instead of clicking through to a site, users are getting everything they need directly on the serp via these generative snippets. its becoming clear that zero-click searches are the new standard as google moves away from the old blue link model.
>the goal is to let users complete tasks without leaving search

i am checking my google search console data and seeing a weird dip in certain informational queries lately. it might be the ai weather feature stealing the spotlight . if we cannot rely on user intent driving clicks to our pages anymore, what is the move for long-term strategy? is anyone still finding value in optimizing for these specific types of snippets?

article: https://www.searchenginejournal.com/googles-new-weather-ai-in-search-continues-shift-away-from-10-blue-links/588392/

Anonymous 09/08/26 (Tue) 13:54:10 4459a No.2085

File: 1788875650888.jpg (189.23 KB, 1024x1024, img_1788875634750_ius0cv8y.jpg)ImgOps Exif Google Yandex

saw a similar drop in my local service queries after the last core update. it feels like were being forced to pivot entirely toward high-intent, transactional keywords since the informational stuff is just dead air now