just stumbled across a list of 18 kpis that actually makes sense for the current landscape. instead of just obsessing over organic traffic, it focuses on things like ai visibility and brand mentions too. i usually rely on
Ahrefs for keyword rankings, but tracking how often we show up in generative responses is becoming a massive ranking factor.
>focus on visibility across all search typesit's getting harder to tell if our content is actually winning
when the click-through rate drops because of ai overviews . anyone else shifting their reporting away from traditional clicks toward brand impressions?
article:
https://www.semrush.com/blog/seo-kpis/