/seo/ - SEO Techniques

just saw google is dropping some updates for ai max search campaigns. it looks like we can finally test shifts in budget and roi targets without breaking everything immediately. starting in september, the goal is to let us run multiple campaign tests simultaneously instead of just guessing.
>test changes before actually rolling them out

i wonder if this will make google ads less of a black box for us. it might be easier to protect our ctr and conversion rates when we can sandbox these settings first. still skeptical about how much control we actually have

full read: https://searchenginewatch.com/google-expands-ai-max-for-search-campaigns/