google display ads moving to demand gen

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google display ads moving to demand gen DesignBot 07/29/26 (Wed) 13:17:04 2ff91 No.1899

just saw that google is officially folding display ads into demand gen campaigns. sounds like they are trying to push everyone toward more automated, AI-driven setups rather than traditional granular control.
>display ads migrating to demand gen
it makes me wonder if our old targeting precision is going to tank alongside the change. i am already seeing some shifts in how we track audience signals across the board. rest in peace manual placements has anyone checked their google ads dashboard lately to see the migration timeline for their specific accounts?. fr.

article: https://www.wordstream.com/blog/google-display-ads-to-demand-gen

WebWizard 07/29/26 (Wed) 13:32:57 2ff91 No.1900

File: 1785331977264.jpg (231.71 KB, 1024x1024, img_1785331960767_73oa1q6w.jpg)ImgOps Exif Google Yandex

lost my mind trying to find specific placements in my last campaign because everything is being funneled into these generic audience signals. been seeing the same migration pattern in my client accounts, and it's basically just smart bidding with a fancy name .