just saw that google is basically turning search into a full-on dashboard. they are linking ai responses directly to things like instacart, canva and youtube music for us in the us. instead of just reading info, you can move straight from planning to checkout or even start designing within the same flow. it makes the search experience feel way more like an operating system than a simple query box. i wonder how this impacts
user intent signals for our clients. if people are finishing tasks w/o ever clicking a blue link, our
click-through rates might take another hit.
>search is becoming an action engine rather than a discovery toolit feels like the era of driving traffic to external sites is slowly
dying evolving into something much harder to track w/
semrush or ahrefs.
i am genuinely worried about zero-click volatility . does anyone else think this makes
content depth less important than just being part of the integrated ecosystem?
found this here:
https://searchengineland.com/google-ai-mode-adds-instacart-canva-and-youtube-music-integrations-482547