i was digging thru some old workflows and realized that leading w/
organic traffic is a huge mistake if u want budget approval. most execs don't care abt how many clicks we got from
search console if those visits aren't turning into revenue.
>focus on bottom-line impact instead of just keywordsinstead of obsessing over keyword positions, try mapping ur results to actual business goals like lead quality or sales.
it is much harder to justify a budget increase when you only talk about rankings . does anyone else use custom dashboards to tie
ahrefs data directly to crm metrics?
more here:
https://searchengineland.com/report-seo-results-executives-482497