found this deep dive into running ads across the google display network and thought it was worth a bookmark. if u are trying to scale beyond search, this covers all the essentials for managing campaigns effectively.
>everything you need to run ads for your businessthe breakdown is much more detailed than what i usually see in
ahrefs or other standard audits. focus on getting ur
targeting settings right because that is where most people burn their budget
on junk traffic . anyone else finding success with display lately or is it too
predictable unpredictable now?
article:
https://www.wordstream.com/blog/google-display-network