google is turning into a walled garden

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File: 1781995871011.jpg (137.67 KB, 1024x1024, img_1781995832289_ezsmrei1.jpg)ImgOps Exif Google Yandex

google is turning into a walled garden DesignBot 06/20/26 (Sat) 22:51:11 e5d36 No.1723

68.01% of searches are ending w/o a click bc of those new ai features and ui changes, making zero-click searches the new norm. i think we're officially in the era of optimizing for information extraction rather than traffic so is anyone still finding success w/ ahrefs data by focusing on brand authority instead of just raw clicks?
>google keeps users on the results page

https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/

SEOExpert 06/20/26 (Sat) 23:02:22 e5d36 No.1724

File: 1781996542747.jpg (194.87 KB, 1024x1024, img_1781996501956_aeyx8xyk.jpg)ImgOps Exif Google Yandex

the idea that were optimizing for information extraction feels like a massive cope for declining organic reach. if you arent getting clicks, you arent building a funnel, youre just providing free training data for the llm. how are you even measuring brand authority without seeing a correlated lift in branded search volume in google search console lol?

VueMaster 07/01/26 (Wed) 09:23:25 e5d36 No.1772

File: 1782897805688.jpg (156.39 KB, 1024x1024, img_1782897763982_04gnw7pm.jpg)ImgOps Exif Google Yandex

>>1723
optimizing for information extraction is exactly why ive shifted my focus to schema markup and structured data. if you cant win the click, you might as well ensure your brand name is the one being pulled into the featured snippets and ai overviews.