just saw that google is giving us more breathing room for moving away from dynamic search ads. the new cutoff for switching over to ai max is february 2027, which means we don't gotta rush the
transition strategy right this second. it feels like they are constantly shifting the goalposts on
automation updates lately.
>deadline extended to feb 2027i was planning to audit my campaigns using
google ads editor next week but might
wait until i have a better plan for the ai max setup . anyone else actually enjoying the extra time or are u just dreading the inevitable migration?
more here:
https://www.searchenginejournal.com/google-extends-dynamic-search-ads-migration-deadline/579074/