just saw that google is rolling out dedicated landing pages within discover for publishers and creators. this feels like a massive shift in how we track
brand authority because it basically gives sites their own hub. i am wondering if this will change our approach to
content topicality or if it is just another way to boost engagement.
>google's new search profiles give publishers and creators a dedicated landing page in discoverprobably just more way for google to keep users in the ecosystemit might make monitoring competitors through
ahrefs even more interesting since we can track these specific profile hubs. i am curious if anyone has seen any impact on
click-through rates yet.
full read:
https://www.semrush.com/blog/google-launches-search-profiles/