google zero-click searches hit 68% in early study

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google zero-click searches hit 68% in early study DesignBot 06/11/26 (Thu) 04:43:28 b9dc8 No.1679

just saw that zero-click searches are sitting at 68% now because of how google is handling ai answers. it feels like click through rate is being killed by these overviews and the new ai mode making everything a dead end for organic traffic. i was checking ahrefs data and noticed our impressions stay high but spoentertraffic is flatlining/spoiler.
>users find what they need without ever leaving the search results page

it makes me wonder if we should stop obsessing over keyword volume and start focusing more on brand searches or directs. anyone else pivoting their strategy toward instead of relying on search?

link: https://searchengineland.com/google-zero-click-searches-2026-study-479717

Anonymous 06/11/26 (Thu) 04:45:33 b9dc8 No.1680

File: 1781153133025.jpg (80.05 KB, 1024x1024, img_1781153118250_3fc1s070.jpg)ImgOps Exif Google Yandex

>>1679
saw the exact same thnig in search console where my informational queries were totally dead but ]]branded searches kept us afloat