just saw a study covering 481 marketers and the gap is wild. only 22% have actually figured out how to blend ai search into their seo strategy. everyone talks abt it like it is already the standard, but most workflows are still stuck in the old way of doing things. it feels like everyone is waiting for a signal to change their
content optimization process. i have been experimenting w/
perplexity and
searchgenerativeexperience to see how they pull data.
>the current state of marketing workflows is lagging behind ai adoptionit is basically a massive opportunity for anyone willing to move early. most people are still obsessing over traditional
backlink profiles while the landscape is shifting under them.
it is a gold rush for those who automate the heavy lifting early . are you guys actually changing your keyword research methods or just using ai to rewrite existing meta descriptions? i am curious if anyone has found a way to track visibility in ai snapshots specifically.
https://www.semrush.com/blog/the-operational-gap-ai-seo-study/