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/seo/ - SEO Techniques

Search results performance, rankings & competition
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4e109 No.1643

the mit ai labor exposure map and rand fishkin's take on influence both suggest that traditional organic reach is dying bc >>content is becoming a commodity. since we can't rely on keyword density or standard writing anymore, is brand authority the only thing left to optimize?

full read: https://www.searchenginejournal.com/why-great-content-no-longer-works-mit-research-shows-the-shift-reshaping-seo-strategy/575880/

4e109 No.1644

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>>1643
the shift toward brand authority is real, but its more abt information gain than just being a known name. if youre just regurgitating the same top 10 results, youre basically competing with a bot thats faster and cheaper than you. you gotta find ways to inject proprietary data or unique case studies that arent already in the training sets.


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