just stumbled onto this breakdown of what actually drives your spend. it covers all the main
cost drivers and how to predict your budget b4 you go live.
>everything you need to determine your spendi was checking this against some data from
semrush and it seems pretty spot on, tho
it misses how much automation eats your margin . anyone else finding that
bid strategy is getting harder to control lately?
full read:
https://www.wordstream.com/blog/google-ads-cost