/seo/ - SEO Techniques

spotted some weirdness in my google ads dashboard today. it looks like they are rolling out new ways to manage branded vs non-branded traffic directly within ai max. this could finally let us stop messing with negative keyword lists manually separating our own brand terms from generic queries. if this works, it might actually improve our ctr and conversion tracking for high-intent searches.
>google is testing new branded search controls in ai max campaigns

is anyone else seeing this in their account yet? i am curious if this will mess w/ our current keyword research workflows or if it is just a simple toggle. i am skeptical about how much control we actually get

found this here: https://searchengineland.com/google-appears-to-be-testing-new-branded-search-controls-in-ai-max-campaigns-479088