i just dove into wordstreams latest post on google ad benchmarks and found some real nuggets. they break down key metrics by different industries, giving u a clear view of where ur campaigns can improve.
for instance, did u know that the average cpc across all niches has gone up 15% in q4? kinda blindsided me! i wonder how this will affect my budget planning.
anyone else noticed any trends or changes theyre adjusting for based on these new benchmarks?
article:
https://www.wordstream.com/blog/2026-google-ads-benchmarks