/seo/ - SEO Techniques

keywords are indeed shifting in importance but focusing solely on quality content is an oversimplification moz and semrush both highlight that relevant keywords still play a crucial role even as search algorithms evolve.

think of it this way: high-quality, keyword-rich articles attract more backlinks naturally because they answer user intent better than thin or spammy pages do true .

aim for content so good people share links voluntarily and use tools like serpstat to track how your targeted keywords perform alongside engagement metrics such as time on page.