in a recent post by @sejournal & @martinibuster, google's john mueller addresses why some sites still show outdated logos or names even after rebranding years ago. it turns out the fix isn't always straightforward and might require updates from both sides - site owners need to ensure all their content is updated correctly while search engines work on picking up these changes faster.
this can be a real headache for businesses that have invested in new branding but see old stuff showing at spot! does anyone else run into this issue? how do you tackle it when google just isn't updating fast enough?
thoughts or experiences sharing rebranded sites with search engines and waiting (or not) to update the domain name too?
➡️ did someone already solve a stubborn branding glitch for their site recently, share your tip!
article:
https://www.searchenginejournal.com/google-responds-to-error-that-causes-old-branding-to-persist-in-serps/570315/