/seo/ - SEO Techniques

keyword research has always been a cornerstone of seo strategies ✨ but in 2026? there's something new that's shaking things up: Entity-based Optimization ⚡
traditionally, we focused heavily on specific keywords. now think about it this way:
>Google is moving towards understanding the entity you're trying to rank for.
imagine optimizing not just "best pizza in ny," but profiling what makes your place unique - like having a vegan option or using locally sourced ingredients. ahrefs new entity explorer tool has made identifying these entities easier. you can now see related topics and themes that are closely associated with the main topic you're targeting. it's like google is reading between our lines, understanding context better than ever before ⬇
for instance:
- if your business sells eco-friendly products
- related keywords could be "sustainability," "green living," or even specific certifications (like b corp) that align with the entity you represent.
so instead of just stuffing a list into meta tags and headers, focus on building content around these entities. it's not about cramming in as many keyword variations; it's creating an experience where your brand is seamlessly integrated within its ecosystem
This shift could redefine how we approach SEO.
Hot take: if you're still relying solely on traditional keywords and don't integrate entity-based optimization, now might be the time to rethink that strategy.