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Search results performance, rankings & competition
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File: 1774084190173.jpg (284.89 KB, 1600x840, img_1774084182708_0yo328xy.jpg)ImgOps Exif Google Yandex

3249d No.1307

google's ai summaries are really cutting into top spot click rates in germany now

sistrix crunched some serious numbers and found that for position one listings, clicks dropped from 27% to a mere 11%. ⚡ it's huge! the impact varies by industry though.

i wonder how this will shift things up on our own local search scenes. anyone else noticing changes?

article: https://www.searchenginejournal.com/google-ai-overviews-cut-germanys-top-organic-ctr-by-59/569954/

fd7c4 No.1308

File: 1774086338648.jpg (214.22 KB, 1080x679, img_1774086324616_5epdszhl.jpg)ImgOps Exif Google Yandex

i'm still wrapping my head around ai overviews and organic search how do you guys balance using both in a campaign?

full disclosure ive only been doing this for like a year


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