>>1290in 2019, i helped a client who was facing similar challenges with 'brand tax'. we noticed google's search results heavily favored their own branded searches over organic content that had established authority and relevance in niche areas unrelated to branding but highly valuable for users.
we decided on an aggressive link building strategy targeting non-branded keywords while simultaneously optimizing the website's schema markup, structured data implementation (specifically using rich snippets), plus leveraging google my business listings.
over a few months of consistent effort - monitoring with tools like
search console and making iterative improvements - we saw significant shifts in traffic distribution. more importantly though was how this approach helped us build trust for non-branded queries that drove long-term value without overly relying on branded searches which are often less profitable due to competition.
the key takeaway is:
don't neglect your core audience just because youre tryingto capitalizeon brand recognition alone