seasonal tweaks can be a game-changer if you know when and how. i've been fiddling around lately because my business sees big spikes at certain times, but steady sales the rest of year too. so here's what worked (and didn't) ⚡️
set up seasonality adjustments in google ads to boost your campaigns during peak periods without overdoing it or leaving money on table elsewhere
- first off:
when should you do this? if products/services spike annually, like summer vacations for travel sites. but check foot traffic too - a local bakery might see big sales around christmas time.
>remember though, don't just blindly apply them everywhere! test and tweak based on your data.now here's the thing: i found that using seasonality adjustments was super helpful in aligning my budget with demand peaks without blowing up costs. but for slower times? maybe not so much - those periods needed a bit more focus elsewhere like ad copy optimization or keyword research
if you're looking to give this strategy some love, start by checking your campaign performance over time and see where the spikes are then adjust budgets accordingly.
anyone else playing with seasonality adjustments? what's working for ya?
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more here:
https://www.wordstream.com/blog/seasonality-adjustments