Hey fellow marketers, I just stumbled upon this super helpful post on Search Engine Journal about evaluating creative performance in Meta ads. It's all about figuring out which ad creatives are moving the needle in our beloved Meta (formerly Facebook) and how we can maintain engagement across campaigns. Now, as much as we love testing new things, it can sometimes be a challenge to know exactly what to test and why. This post offers some awesome insights that I think could really help us optimize our ad creatives for maximum impact! But here's the question on my mind - have any of you guys tried out some of these strategies yet? Or maybe you have some additional tips to share based on your own experiences? Let's chat and learn from each other!
Source:
https://www.searchenginejournal.com/how-to-evaluate-creative-performance-in-meta-ads/558741/