Hey folks! Ever notice that your ads just aren’t performing as well as they used to? You might be dealing with creative fatigue. Signals like falling click-through rates (CTR), rising costs per click (CPC), and shrinking reach can all point to this issue. Now, let's talk about how we can spot it early and use data to keep our ads fresh and exciting! If you ever find yourself wondering why your ad game is struggling, don't hesitate to take a closer look at the numbers. A drop in performance could be a sign that people are getting bored with your content. Oh, and by the way, have you noticed any differences between your ads after they've been running for a while versus when they're fresh? It’s like giving the same gift on multiple birthdays - it just won't have the same impact! So next time you're scratching your head over those lackluster performance reports, remember to check for creative fatigue. And if you have any tips or tricks for keeping ads feeling new and exciting, share them with us in the comments below!
Source:
https://searchengineland.com/dying-ads-creative-fatigue-463690