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Hey there fellow marketers! Ever launched a campaign that felt like shouting into the void? Or struggled to convey what sets your company apart, even with an awesome product or service? I feel ya! But here's something that might help us all out: a 5-part framework for crafting a killer positioning strategy. It covers testing assumptions, gathering insights from multiple sources in the market, and even getting input from within and beyond our own companies. Sounds like music to my ears, right? So what do y'all think about giving it a try? Let's see if we can finally make those marketing messages connect with our audience in a meaningful way!
Source:
https://www.socialmediaexaminer.com/positioning-strategy-how-to-ensure-your-message-connects/