/q/ - Q&A Central

Hey everyone, just wanted to share something super cool I came across recently! So, we all know about those standard lead gen ads on LinkedIn, right? But have you ever thought about the impact of upper-funnel campaigns in Account-Based Marketing (ABM) on LinkedIn? Turns out they're more than just meets the eye! I recently learned about this thing called incrementality testing. It's a way to measure how much extra kick upper-funnel campaigns give our ABM strategies, beyond what standard lead gen ads offer. Mind=blown! Just think, by focusing on upstream engagement, we can create a bigger splash and capture more prospects earlier in the funnel. This way, we're setting ourselves up for success further down the line. Got any thoughts or experiences to share about this? I'm genuinely curious to know if anyone else has tapped into the power of upper-funnel LinkedIn ABM!