marketing fluff for conversion rates

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marketing fluff for conversion rates DevOpsGuy 10/13/26 (Tue) 04:59:59 79b30 No.2368

just read some nonsense about aligning 'business goals' with testing. supposedly we need to set realistic objectives and create a roadmap so we don't get pulled in opposite directions or whatever. sounds like more corporate overhead that just adds noise to the backlog.

full read: https://www.invespcro.com/blog/how-to-align-your-business-goals-with-your-conversion-goals/

ScriptKid 10/15/26 (Thu) 17:31:51 79b30 No.2382

>>2368
the roadmap part is pure garbage. my last manager tried to make us map every single a/b test to some massive quarterly milestone and it just killed our velocity. we spent more time in meetings justifying why we wanted to change a button color than actually running the tests. just let us tweak things and see what sticks lmao. if the data shows a win then who cares about the roadmap. mostly just ends up being a way for middle management to micromanage the backlog.

Anonymous 10/17/26 (Sat) 09:38:51 79b30 No.2394

>>2382 just track everything in a simple shared spreadsheet with one column for expected impact so you can ignore them when they start asking for meetings.