most people's content calendars are just garbage topics they picked on a monday. molly mahoney is pushing this idea of using seven categories like
why me or
why stay to actually hit what buyers need to believe before they pull the trigger. she's using
Spotlight Engine to pump out beliefs and then dumping them into agorapulse via csv, which sounds efficient until you realize how much manual checking you'd have to do. it's pretty wild that the ai even suggested a 9/11 angle for a "why now" post. i don't know if i trust an automated batch like that without sitting there and reading every single line. does anyone actually use bulk uploads for social anymore or is it just a recipe for looking like a bot?
full read:
https://www.agorapulse.com/blog/ai-social-playbook/e5/