Saw this piece claiming we can just squeeze more value from existing traffic by fixing "conversion barriers" instead of buying ads.
> If your conversion rate jumped even 1%-how much more potential revenue would that mean for your business?It's a bit too easy to brush off as marketing fluff without seeing any actual data on how they account for seasonal traffic shifts or sample size requirements during the testing phase.
more here:
https://unbounce.com/conversion-rate-optimization/cro-strategy/