Been thinking about our current sprint tasks and just read something that makes me doubt our focus on small tweaks. It's easy to get obsessed with a 2% conversion rate without looking at the actual bottom line. If we're only moving the needle on a tiny fraction of revenue, the dev hours spent on A/B testing might not even cover the cost of the tools.
>If your website already makes millions, even a small improvement can be worth a lot.The math is pretty blunt when you factor in what we actually keep after shipping and product costs. If a 1.5% revenue bump is what it takes to break even on a $150,000 spend, we're playing a tight game. I don't think we can just look at GA4 numbers anymore and call it a win. We need to check in with the finance team to see what our actual margins are before suggesting more UI changes. It's a lot of extra legwork for a simple frontend tweak. **Probably just means more meetings
full read:
https://www.invespcro.com/blog/is-cro-worth-the-investment/