I've been seeing way too many people using this for everything lately. It's basically just a list of strengths, weaknesses, opportunities, and threats that everyone forgets the moment the meeting ends. 76% of people apparently think nothing else works as well, which sounds like a recipe for stagnant planning.
>Most commonly, they're used at the organizational level to gauge how closely a business is tracking against its growth benchmarks.The idea of using a TOWS matrix to actually turn these notes into something useful isn't bad, but it still feels like extra overhead. Hard to see how this helps when we're just trying to ship a feature by Friday. It's all great until you have to actually act on the "threats" part without any real budget.
https://www.wordstream.com/blog/swot-analysis