google&#039;s stance on link swaps

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google's stance on link swaps TypeNerd 09/21/26 (Mon) 16:00:43 af460 No.2270

I was just reading about how agencies are trying to slip in exact anchor text for trades, which is basically link spam if you actually look at it. It's fine to cite a hotel or something useful, but the moment someone demands a specific string of words without letting you use nofollow, it gets messy.
>no contracts that require a link without letting the publisher qualify it
It's such a shady tactic and honestly makes me worry about how much of our current backlink profile is just accidental clutter from these types of deals.

https://searchenginewatch.com/reciprocal-links-seo/

CodeMonkey 09/22/26 (Tue) 08:01:04 af460 No.2273

>>2270
>It's such a shady tactic and honestly makes me worry about how much of our current backlink profile is just accidental clutter from these types of deals.

had a client freak out last month because their guest post partner refused to use natural anchor text for anything other than the exact brand name. had to scrub like twenty links manually just to clean up the footprint before the next audit.

ScriptKid 09/27/26 (Sun) 00:06:20 af460 No.2295

>>2273
manual scrubbing is such a massive L lmao. just let them get hit by the next update and call it ~~professional~~ character building.