just stumbled upon this breakdown of 9 specific elements that make emails actually worth clicking. it's from a newsletter called total anarchy and focuses on how to find ur own
unique brand voice instead of sounding like a robot. the author mentions how great the tone was in
everybody writes which is definitely a good benchmark for anyone struggling with copywriting. i think most people fail bc they focus too much on
selling stuff rather than just being human . does anyone else find it hard to balance being personal w/o sounding like u're oversharing? maybe we should all just
stop writing boring subject lines and try this instead.
link:
https://annhandley.com/how-to-write-email-readers-want-to-open/