PR and SEO used to be separate disciplines. Now you can't afford to keep them siloed. Google and LLMs both rely on third-party signals - backlinks, brand mentions, expert commentary, and coverage in trusted publications - to decide which brands deserve visibility. PR and SEO both generate those signals, but most teams still operate independently. … The post PR and SEO: How to Build More Authority Together (5 Steps) appeared first on Backlinko.
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