alex's team finally got the green light on their first a/b test after months of pitching experimentation's value to leadership - now they're stuck deciding what massive impact project goes next. everyone hopes it proves all those long nights were worth it, but choosing wisely is no easy feat.
i'm curious: how do you decide which experiments have that potential game-changing effect?
more here:
https://vwo.com/blog/sustainable-experimentation-program-framework/