fellow decision-makers and design enthusiasts - I've got something that might interest you. So here goes… Ever wondered how some brands manage to make us trust them more, even in this era of cynicism? Well, it turns out designers play a big role by helping people feel confident about their choices! It’s not just making sure things work okay - but going the extra mile so that we can meet our needs and get an awesome feeling from using screens or products. That's what they call empowerment: giving us confidence to make decisions, knowing deep down those are good ones Ever felt it? Anyway… have you read "Trustworthy"? It’s a book that explains this idea in detail and tells how smart brands bridge the trust gap by creating an experience of fulfilling interactions. Curious about your thoughts on empowerment, design, or even if we've all had those 'confident-choice moments'. Let me know what you think!
Source:
https://boxesandarrows.com/book-in-brief-trustworthy-how-the-smartest-brands-beat-cynicism-and-bridge-the-trust-gap/