/loc/ - Local SEO

hey there fellow seo enthusiasts and local business gurus! i recently stumbled upon an interesting observation that i thought would spark some intriguing discussions here. i've noticed a substantial increase in the number of businesses, particularly small-medium sized ones, optimizing their gmb listings for specific regional keywords, rather than just city names. this has led to some unexpected search results when i input these more detailed queries. what do you guys think about this trend? is it worth exploring in our own local seo strategies? let's share some insights and best practices!