saw some roofing guy losing 50% of his lsa impressions overnight. happened right after google confirmed a business name change on the 17th. gbp is still verified and organic looks fine, so it's not a total profile wipe. clearly some internal re-review is happening behind the scenes. im sure they're just recategorizing him manually or something equally stupid. absolute top % dropped hard too. honestly feels like google hates any kind of consistency lately. i wouldn't touch a name change on an active lsa account unless it was
absolutely necessary. probably worth checking if your clients are seeing similar dips after edits. its always the small updates that break everything.
https://localsearchforum.com/threads/lsa-impressions-dropped-50-after-business-name-change-possible-internal-re-review.63425/