/loc/ - Local SEO

cleaned up some old data today. found a client with hundreds of directory listings where they forced the city name into every single business name field. it's pure garbage. google sees those tiny variations and flags them as spammy. im seeing more and more of this nonsense from agencies trying to be too clever. just use the real brand name across everything. consistency matters way more than stuffed keywords that look fake. unnecessary tweaking is just begging for a suspension.