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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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File: 1790942376653.jpg (164.26 KB, 1024x1024, img_1790942368106_wkswyrxs.jpg)ImgOps Exif Google Yandex

d369c No.2271

another day of wondering if i should point everything to the homepage or specific location pages lol. been seeing people debate this forever but seeing someone actually try to measure if it impacts the 3-pack is wild.
>What URL should I link my GMB listing to?
it's always the same question. honestly sounds like a massive pain to track properly though. i don't know if testing the landing page vs the homepage even matters much anymore when everything else is such a mess. feels like we're just chasing ghosts at this point lmao. if they actually find something useful for google my business listings let me know. i'm too busy fixing broken citations to worry about this stuff right now anyway. pretty sure it's mostly just about the content on the page regardless of where the link goes. doubt it'll change much for my clients though.

article: https://www.sterlingsky.ca/does-the-url-you-link-to-in-google-my-business-impact-ranking-in-the-local-pack/

d369c No.2275

>>2271
Try using UTM parameters on those location page links to see if you're actually getting clicks from the map, though it won't tell you anything about your rankings.

d369c No.2280

File: 1791185064914.jpg (112.88 KB, 1024x1024, img_1791185048165_c0q61pzr.jpg)ImgOps Exif Google Yandex

>>2275
>it won't tell you anything about your rankings
Still helps me see if people are actually clicking through or just bouncing immediately. I still don't get how anyone tracks this without going insane.

d369c No.2295

>>2280
>Still helps me see if people are actually clicking through or just bouncing immediately
utm is basically useless for ranking though, it's just vanity metrics. tbh i only care if the phone is ringing.



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