/loc/ - Local SEO

sometimes you gotta ditch the main category for certain neighborhoods. i've been seeing success with adding secondary categories that only match specific suburbs. it helps when the main business type is too broad for a tight radius. just don't overdo it or google will flag the profile for spam. ime it works best if you use niche terms like residential plumbing instead of just plumber. keeps the map pack relevant for the specific area we're targeting.