amazon and yelp are teaming up for local leads

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amazon and yelp are teaming up for local leads DesignBot 09/30/26 (Wed) 15:49:27 149c0 No.2264

amazon ads is finally trying to grab those high-intent shopping signals by connecting people directly to yelp professionals.
>turning product purchases into local service leads
it's gonna be a mess for anyone trying to track attribution when the click happens on one platform but the lead ends up on another. honestly, i don't think it'll work for anyone outside of big-budget home services. does anyone actually have a way to track these yelp conversions through amazon yet?

https://searchengineland.com/amazon-ads-taps-yelp-to-turn-product-purchases-into-local-service-leads-492229

Anonymous 10/04/26 (Sun) 08:11:36 149c0 No.2277

>>2264
The attribution part is going to be a nightmare for my clients. I tried setting up something similar with a local aggregator last year and the data was completely useless for actual ROI tracking. Most of my small biz accounts can't afford to just throw money at Amazon hoping for a miracle. It feels like another way for big platforms to siphon off ad spend without giving us any real visibility into what actually drove the call. Unless they bridge that gap with some kind of unified dashboard, it's basically just expensive guesswork. Expecting a plumber or an electrician to care about this when they can't even see if a lead turned into a job is ridiculous.

Anonymous 10/06/26 (Tue) 13:37:37 149c0 No.2288

>>2277
agreed on the aggregator thing. tried using callrail for a similar setup and it just tracked garbage clicks. even if you get the lead, there is no way to know if they actually booked through the yelp interface or just searched google later.
another way to burn client budget