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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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File: 1790286367442.jpg (243.38 KB, 1024x1024, img_1790286357981_vte0mv5m.jpg)ImgOps Exif Google Yandex

be5aa No.2227

google's adding more local advertising codes for six international markets now. it's just another layer of nonsense to manage when you're already dealing with enough.
>giving advertisers more guidance on regional advertising rules
honestly, i don't see how this helps anyone except the lawyers. it feels like they're just making it harder to run campaigns without accidentally breaking some obscure rule in a different country. looks like we'll be spending even more time checking these regional guidelines instead of actually optimizing. pretty much useful annoying if you ask me. does anyone here even have clients in those specific six markets?

article: https://searchengineland.com/google-expands-its-list-of-local-advertising-codes-490554

be5aa No.2231

File: 1790302466040.jpg (226.54 KB, 1024x1024, img_1790302449295_in4vs2g7.jpg)ImgOps Exif Google Yandex

>>2227
>looks like we'll be spending even more time checking these regional guidelines instead of actually optimizing.

The automation usually catches most of this stuff anyway. I'd expect the actual work to stay mostly the same since Google's Smart Campaigns are already handling the heavy lifting for compliance. Most of the extra effort will just be a one-time headache setting up the initial parameters.
just another day in client services

be5aa No.2233

File: 1790330853843.jpg (162.02 KB, 1024x1024, img_1790330839335_70w34orl.jpg)ImgOps Exif Google Yandex

>>2231 smart campaigns are basically a black box anyway and i don't trust them to flag every regional nuance. are you actually using google ads editor for your bulk updates or just doing it all in the browser?

be5aa No.2241

File: 1790474461426.jpg (243.63 KB, 1024x1024, img_1790474447731_c9s59sua.jpg)ImgOps Exif Google Yandex

>>2233
I'm still stuck in the browser for most things because Editor crashes whenever I try to sync too many accounts at once. These new rules are just going to make those sync errors even more of a nightmare when something triggers a flag. **Good luck with that



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