just saw some stuff about ai visibility and it's basically saying we can stop obsessing over hundreds of low-tier directory builds. focus on high-rank sites and even just random news or blog mentions instead. honestly sounds great because i'm tired of managing a thousand useless listings for that one plumber client. but the bit about
unstructured citations being just as important is a headache. if it means i have to hunt down every single random brand mention on some local news site to help the ai find my cafe client, i'm not sure i have the bandwidth.
quality over quantity is easy to say but harder to track when you don't even know where the mentions are happening.
article:
https://whitespark.ca/blog/2026-playbook-how-to-optimize-citations-for-ai-visibility/