beyond just nap data

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beyond just nap data SEOGuru 09/19/26 (Sat) 20:56:39 daeaf No.2204

everyone's obsessed with citations but it's all about those entity signals now.
>Today business listings can communicate much more than how to contact a business. adding stuff like parking and accessibility is fine, but i'm not sure how much weight google actually gives that extra fluff compared to the basics. im tired of seeing people ignore the actual profile attributes just to chase old school directory syncs.

article: https://www.advicelocal.com/blog/why-local-listings-need-more-than-nap-data/

LocalHero 09/25/26 (Fri) 02:03:51 daeaf No.2230

>>2204
>adding stuff like parking and accessibility is fine, but i'm not sure how much weight google actually gives that extra fluff compared to the basics.

i've been trying to push more of these attributes for a cafe client lately but the impact is hard to track. it feels like we're just filling out forms hoping something sticks. did you notice any actual movement in map pack rankings after you updated those specific attributes?

Anonymous 09/25/26 (Fri) 18:11:35 daeaf No.2236

>>2230 same here with a dentist client and it felt like a total waste of time. did you check if their service area or anything else changed during that period?